ITS TIME FOR LADIES' DAY OUT!
Thursday, November 17th, 10am-8pm

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How does Ladies' Day Out Work?
To encourage shoppers to spend their money in Calumet, participating businesses each donate 1 item of $25 value or greater to a gift basket. This basket is given away in a drawing. Attendees are entered in the drawing by filling out a Ladies' Day Out Punch Card. In order to be eligible an attendee must visit one business in each district (last year there were 7, but this will depend on business participation) from 10am-8 pm on Thursday, November 17th and then turn their card in at any participating business. At the end of the night we collect all the cards and draw a winner! 

Main Street Calumet attracts shoppers to the event with print, radio and social media advertising.

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Main Street Calumet will host Ladies' Day Out to encourage shoppers to come to Calumet and Laurium! Here's all the details!

Registration Deadline October 31st

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Business Requirements

• Donate one item to a give gift basket that will be given away via drawing. This item should be clearly marked with your business information! 
• Create a special or promotion to build excitement around your store (must be submitted with your registration)
• Pay the registration fee ($75 for non-members, $65 for members of Main Street - use discount code "MEMBER")
• Initial/stamp/punch cards with a unique business identifier or your choosing when customers present their Ladies' Day Out Card from 10am-8pm the night of the event. 
• Plug  your business and the event on Social Media!!

Business Benefits

• Get the opportunity to invite lots of customers into your store on the night of the event and invite them back again soon (think about creating a coupon to entice customers to come back - ex. 10% off for those returning within 2 weeks). 
• Receive a beautiful Christmas greens arrangement for by your door created by Calumet floral (see image at left), buckets will be covered with burlap this year. 
• Your business will be listed on event materials (flyer, radio advertising and social media promotions). 

What does Main Street do to create and promote this event?

• Creates a poster that will list each business name
• Purchases radio advertising for the event that will list all participating businesses
• Creates a flyer that will list all businesses and their specials
• Creates a punchcard, this is what customers use for the gift basket drawing. ​
• Coordinates with the Village on Christmas Decorations for the downtown.
• Distributes holiday greens buckets from Calumet Floral. 

Important Dates

• Deadline for registration  is  October 31st, description of special or promotion is due with registration.
• Poster will be distributed by November 2nd
• Basket items will be picked up on November 15th (or at special date you arrange)
• Radio Ads will begin in October 23rd with a "save the date" style ad.
• Punchcards  will be distributed to stores one week prior to the event.
• Greens buckets will be distributed on or before the night of the event. 

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Forgot last year's specials or need some inspiration? Check out the 2018 flyer. 

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