ITS TIME FOR LADIES' NIGHT!
Thursday, November 21st, 5-8pm

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How does Ladies' Night Work?
To encourage shoppers to spend their money in Calumet, participating businesses each donate 1 item of $25 value or greater to a gift basket. This basket is given away in a drawing. Attendees are entered in the drawing by filling out a Ladies' Night Punch Card. In order to be eligible an attendee must visit one business in each district (last year there were 7, but this will depend on business participation) from 5-8 pm on Thursday, November 21st and then turn their card in at any participating business. At the end of the night we collect all the cards and draw a winner! 

Main Street Calumet attracts shoppers to the event with print, radio and social media advertising.

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Main Street Calumet will host Ladies' Night again this year to encourage shoppers to come to Calumet and Laurium! Here's all the details!

Registration Deadline October 24th

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Business Requirements

• Donate one item to a give gift basket that will be given away via drawing. This item should be clearly marked with your business information! 
• Create a special or promotion to build excitement around your store (must be submitted with your registration)
• Pay the registration fee ($60 for non-members, $50 for members of Main Street - use discount code "MEMBER")
• Initial/stamp/punch cards with a unique business identifier or your choosing when customers present their Ladies' Night Punch Card from 5-8pm the night of the event. 
• Plug  your business and the event on Social Media!!

Business Benefits

• Get the opportunity to invite lots of customers into your store on the night of the event and invite them back again soon (think about creating a coupon to entice customers to come back - ex. 10% off for those returning within 2 weeks). 
• Receive a beautiful Christmas greens arrangement for by your door created by Calumet floral (see image at left). 
• Your business will be listed on all event materials (poster, flyer, radio advertising and social media promotions). 

What does Main Street do to create and promote this event?

• Creates a poster that will list each business name
• Purchases radio advertising for the event that will list all participating businesses
• Creates a flyer that will list all businesses and their specials
• Creates a punchcard, this is what customers use for the gift basket drawing. 
• Main Street Calumet will distribute luminaries on 5th and 6th Street. 
• Coordinates with the Village on Christmas Decorations for the downtown.
• Distributes holiday greens buckets from Calumet Floral. 

Important Dates

• Deadline for registration  is October 24th, description of special or promotion is due with registration.
• Poster will be distributed by November 1st
• Basket items will be picked up on October 30th (or at special date you arrange)
• Radio Ads will begin in October with a "save the date" style ad.
• Punchcards  will be distributed to stores one week prior to the event.
• Greens buckets will be distributed on or before the night of the event. 

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Forgot last year's specials or need some inspiration? Check out the 2018 flyer. 

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